
On Mission
From Battlefield to Business Powerhouse via 91̽»¨
It could easily have been the whole story. Instead, it was just the beginning of the real story.
Anthony “Doc” Ameen enlisted in the U.S. Navy after 9/11 and became a Hospital Corpsman who provided medical care for 170+ Marines during patrols in Afghanistan as part of Operation Enduring Freedom. In 2008, he was critically wounded while running to render medical aid to a severely injured Marine, costing him his left leg. It took 34 surgeries and almost three years of physical therapy to get back on his feet.
While that trauma could also have left Ameen paralyzed from moving forward in his life, he chose to use the same courage and determination he exhibited on the battlefield to cultivate a passionate drive for success, personal development, resilience, and spiritual growth. He chose to use the experience he went through on the patient side of government health care as an opportunity to identify administrative and care shortfalls and develop strategic ways of improving them. In short, he determined to let the past empower him, not define him.
Today, Ameen is a seasoned, accomplished entrepreneur and keynote speaker who uses his God-given talents to better the lives of veterans, grow health care organizations and small businesses through innovative leadership, and educate and inspire audiences with his powerful story and message.
Ameen’s path to business success has been winding, diverse, and challenging, but always future-focused. His first post-military venture grew partly from the red tape he encountered while securing his rightful benefits from the government, and, he realized later, partly out of the survivor’s guilt he felt at making it off the battlefield alive when the Marine he tried to save didn't.
In 2010, even before he was fully recovered, Ameen founded Wings for
Warriors (W4W), a non-profit that helped more than 6,500 veterans, caregivers, and military families across the U.S. with a wide array of services, including securing the financial and health care benefits to which they were entitled. Based in Phoenix, AZ, W4W navigated the ins and outs of the Department of Defense (DOD), Veterans Administration (VA), Veterans Benefits Administration (VBA), Social Security Administration (SSA), and TRICARE to procure those benefits.
“Founding W4W was much deeper than being denied and gaining my own individual benefits as a combat-disabled veteran,” said Ameen. “It was also being able to provide some type of care to the wounded because that’s what being a Hospital Corpsman is all about.”
As CEO of W4W, Ameen led 20+ internal members, including six rotational board of director teams, in the development and execution of the organization’s vision and business strategy. But it was “Doc” who personally counseled at least 5,000 of those veterans, listened to their stories, and initiated their assistance. Over the 12-year tenure of the non-profit, W4W secured benefits for disabled veterans that, over their lifetimes, will accrue to more than $100MM in value.
“This very accomplishment pushed me to realize time and time again that, although I wasn’t able to serve some warriors directly on the battlefield, I was able to serve myself and countless others off of it,” he shared. “Giving back pays big; W4W was a small organization that made a huge impact.”
That was due in large part to Ameen’s passionate leadership. He labored tirelessly to identify gaps and design solutions while working cross-functionally across the organization to scale operations and drive growth. He recruited 1,000+ volunteers across 30 U.S. cities; delivered strategic sales/marketing presentations at 100+ nationwide events; and developed C-Level relationships with over 100+ well known corporate brands/sponsors, including 25 multinational Fortune 500 companies.
Wings for Warriors accomplished its vision in ways that were beyond his wildest dreams. Because of that, Ameen ignored the occasional thought that it was time to move on - or to start something new. It wasn’t until he began returning to his Christian roots and diving into the Word of God that he realized the final component of his healing lay in his full surrender - not to the enemy, but to Jesus Christ. Finally, his guilt was gone, and he immediately saw God opening new doors.
As though running a wildly successful non-profit weren’t enough, Ameen had a passion for growth that led him to seek additional business opportunities during that same period to expand his skillset, inform his leadership style and nurture his entrepreneurial spirit. In 2014, in conjunction with his continued role as CEO of W4W, Ameen became the director of marketing for New England Financial, a MetLife company, where he managed four marketing coordinators out of four states, facilitated and refined the southwest region’s marketing programs for optimal effectiveness, and coached 200+ financial advisors on business development and marketing strategies. He also served, simultaneously for a time, as director of business development for Dayak United Energy, where he headed all global business development initiatives. At this point, Ameen was carrying three separate business cards!
The origin of his role at Dayak United Energy was an unexpected twist in his career journey that took Ameen back to an old military friendship. Edwin Daniel was a fellow-Corpsman that Ameen trained with and was stationed with throughout his service in the Navy. He was also the one who helped rescue the wounded Marine on the day of Ameen’s injury. In 2014, with five years since the two had seen each other, Daniel surprised Ameen at a Diamondback vs Dodgers baseball game. The two reconnected, and not only did Daniel solicit Ameen for the role in his family’s new company, Dayak United Energy, but he also joined the board of W4W, which eventually led to Ameen’s biggest “second-job” yet.
It came about in 2017 when the two met with a potential W4W sponsor who explained to them that they could be leveraging their military service awards to procure government contracts. That knowledge led to the blueprint, first drawn on a restaurant napkin, for the duos’ start-up, Taylor & Lawrence, for which Ameen happily gave up his two former side ventures.
Named using their firstborn children’s middle names, Taylor &
Lawrence was a boutique health care consulting firm and supply chain subcontractor that specialized in serving the DOD and the public health sector by unearthing strategic business partnerships for increased performance and quality patient care. Over the next five years, Ameen and Daniel liaised with C-Suite health care executives and worked as an extension of more than 800 clinics and hospitals to identify risks and opportunities, connect them with appropriate partners across the health care system, and design solutions aligned with their unique issues, strategic goals, and business objectives.
Along with adding Taylor & Lawrence to his very crowded resume, Ameen was increasingly being highlighted in the media. He was featured on Entrepreneur’s TV Show “Elevator Pitch,” as well as in People Magazine, the New York Times, the Huffington Post, Pain Pathways, and the Invisible Project Magazine. He also played the role of “Wounded Warrior” on TNT's television show “Agent X,” played the role of “Doc” in a short film called “Sovereign,” presented on Pivot TV with Meghan McCain, had the lead role in a national PSA for the “Veterans Affairs Vocational Rehabilitation Program,” presented on NBC's “Last Call with Carson Daly,” and a host of others.
Beyond the publicity, there were the awards. Starting with the Purple Heart he earned in 2008 for his extraordinary bravery in risking his life to save another’s, Ameen received a number of additional honors:
- Navy and Marine Corps Achievement Medal with Combat Valor Distinction – United State Navy (2008)
- Nominated Veteran of the Year (2012) − Salt River Fields
- Veteran of the Year Award (2017) − Vets on Track Foundation (Presented by NSA Director, Admiral Michael S. Rogers)
- Inducted into the Arizona Veterans Hall of Fame Society (2018)
- 40 Under 40 Award (2021) - Phoenix Business Journal
But Ameen was hungry for more, and that’s where 91̽»¨ entered his story. “One of our many corporate sponsors during this period was Rotary Club International,” he recounted. “Tony Redendo out of Chandler, AZ was also a member of the club and an adjunct business instructor in OU’s adult and online division. He’s the one who planted the seed for me to earn my degree. So, in 2019, I stepped down from my role as W4W CEO to pursue OU’s fast-track online bachelor’s degree in health care management. Nine months later, I completed the program.”
The degree only fed Ameen’s drive to lead and inspire, this time through his first book, “Non-Profits S.U.C.K. – A Love Letter to Future Founders,” which was released in 2021. His second book will publish in the coming months. He also became a rotating guest on K-Love Radio and a special guest on Business RadioX, while continuing to share his unique brand of spirited honesty, accountable growth, inspired recovery, and motivated soul-searching as a keynote speaker for such events as the Salt River Fields’ Independence Day Music Festival (15,000 attendees), West Point Quad State Herf (seven consecutive years), Arizona State University (five consecutive years), Intel (a virtual international conference for 3,000 employees), Rotary Club International, Facebook (panelist), American Express, SRP, University of Southern California – Navy Trauma Training Center, Kaiser Permanente Healthcare, University of Phoenix, Naval Medical Center – Balboa & Camp Lejeune, and more.
In 2022, still in the throes of the COVID pandemic and with growing speaking opportunities as income, Ameen determined it was the right time to permanently walk away from his highly successful start-ups - Wings for Warriors and Taylor & Lawrence – and continue his education.
“Being the business nerd that I am, I wanted to sharpen my skill sets even further,” he said. “I also wanted to use the remaining GI Bill benefits that I rightfully earned with my dedicated service. With extra time on my hands, I enrolled in OU’s online MBA with a concentration in Strategic Innovation. After founding/co-founding two businesses and helping launch several others, I realized how much I like to build out visions for companies in real-time, surround myself with impactful teams, and strategically lead them to organizational victories.”
Ameen graduated in May and is now fully equipped with both the top shelf business acumen and the advanced education to take his career to the next level, perhaps as an “intrapreneur” that works as an integral part of a corporate entity where he can build something from the ground up.
Whatever the future has in store, Ameen holds to Proverbs 3:5-6 as his guiding mantra: “Trust in the Lord with all your heart and lean not on your own understanding. In all your ways acknowledge Him, and He will direct your paths.” (NKJV)
He will also tell you definitively: “That is who I was; this is who I’ve become. And I’m just getting started!”